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App growth, beyond ASO.

Paid UA, attribution, App Store trends and the tooling that fits an indie budget. For the evergreen ASO fundamentals, see the guides.

Trends · 10 min read

ASO in 2026: what changed, and what indie devs should do

App Store Optimization in 2026 splits into two jobs: rank in the store and get recommended by AI. A practical breakdown of AI app discovery, intent-based metadata, Custom Product Pages, retention signals and the fundamentals that still win.

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Growth · 8 min read

Which MMP should an indie developer actually use?

What a Mobile Measurement Partner (MMP) does, why you need one before spending on TikTok or Google Ads, and how Tenjin, AppsFlyer, Adjust, Singular and Branch compare on an indie budget.

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